Our mission is to support early-stage, female entrepreneurs through the beginning of their startup experience. Having founded our own companies, we know the rewards and struggles of building your own venture.
We also know that it is unrealistic to work with expensive consultants at that early stage - you simply don’t have big bucks to spend (yet). And every penny you have, you need to invest into creating your product / service and acquiring first customers. Right?
This is exactly the time though when you need the most support! Which is why we want to offer you the best, straight-forward advice, and action plans you can get at affordable pricing. We want to help you elevate your company to the next level, while saving your early capital for the things that matter the most.
Who we are
Romy Raad aka Rad
Romy has a thing for brands. She enjoys a particular curiosity to get to know them and understand their needs, in order to take them somewhere new, exciting and unprecedented.
She is a versatile creative professional who takes a masterful and memorable approach to brand consulting. She currently works as a brand consultant at Favoreat, a radical design studio in Brooklyn. There, she collaborates closely with culinary thinkers, designers & explorers, using food as a lifestyle to create successful business experiences. Among her most recent projects, Romy extensively advises Bordeaux Wines in developing ambitious branding and communication strategies for the world-famous wine region.
Romy has an ability to influence consumers internationally and has a penchant for building and maintaining strategic partnerships and client relationships. Previously she developed brand strategies for major Food & Beverage companies like LVMH, Gruaud Larose, and Savencia Cheese.
Romy was born and raised in Lebanon, a country very rich in food culture and inhabited by ambitious lovers of life. She speaks Arabic, French, and English fluently and played the piano semi-professionally for 13 years.
She completed a B.A. in Graphic Design at the American University of Beirut and a Masters in Strategic Design and Management at Parsons, The New School.
When she’s not hustling, she spends her time traveling, exploring islands, learning about new cultures, and cooking for her closed ones.
Natalie Neumann aka Neu
Natalie is a project management & systems wizard. With a background in design, strategy, and finance, she combines business acumen with design thinking, visualization skills, and her secret sauce -- her “German-ness”. She translates complex information, identifies key highlights, creates comprehensive summaries, and designs seamless systems resulting in actionable strategies and increased operational effectiveness.
For the Monaghan McGuire Creative Collective, Natalie builds financial and operational systems to streamline project management and teamwork. At Designity, a virtual design agency, she supervises creative talent and leads technology projects. In her consulting capacities, she develops pitch decks, business finances and growth strategies for female-led startups.
In addition, she regularly shares her entrepreneurial experiences as a mentor and guest lecturer for entrepreneurship at NYU and Parsons.
Now based in NYC, Natalie previously lived in Germany, Spain and Austria, where she built an avalanche rescue device. She also attended high school in the UK, where she filed her first patent at age 17 for an RFID powered, network-based location system.
She is fluent in English, German and Spanish; holds both a MS in Strategic Design & Management from Parsons and a BA in Industrial Design from the University of Wuppertal.
As a certified ski instructor she loves mountain activities and has a thing for yoga, running, healthy food, traveling, and music.
Together Natalie & Romy founded the superfood beverage startup Metabrew, a wellness lifestyle brand with over 18,000 followers. Natalie invented proprietary energizing drink blends, set up and led the company’s operations & finances, and managed the team. Romy designed the brand, ran sales (B2B and B2C), distribution, partnerships and marketing.
In addition, they are award-winning entrepreneurs. They made their way onto the podium at the Harvard Business School pitch competition; won the Victoria Fine Foods pitch competition; and were finalists at various pitch competitions including the JetBlue BlueBud program.